Think Economically

So I’m trying to put something together here with some coauthors and I thought it might be useful to put down some really back-of-the-envelope thoughts to see if I can get some of this articulated, as well as any comments or criticisms anybody might like to offer.

The question I/we are grappling with is this: how do people decide what they like?

The anecdote that got me interested in this particular question is this: when I lived in Atlanta, I would regularly (2x a week) have to drive from my friends’ house in Clarkston, where my daughter would stay for the day, to the train station at Edgewood/Candler Park. There are two routes between the two locations (clearly there are more, but let’s say there are two routes). One of the routes is shorter but has a set of train tracks across it. The other is longer, but manages to circumvent the train tracks by going under a railway bridge. Read the rest of this entry »

Filed under: Uncategorized, Atlanta, behavior, choice, commute, decision, decision science, discovered preferences, economics, individual choice, microeconomics, preferences, probability, psychology, risk, transportation, uncertainty